Our Story

flo + lettie is a dynamic new fashion brand specialising in elegant resort wear based in West London. Their debut collection showcases timeless holiday staples including stylish beach-to-bar and travel wear. Expertly made in London in small runs, this clothing company is committed to a future of sustainable fashion, creating each piece with this in mind. It has been founded by two friends - Cecilie, who has a longstanding career in fashion, and Charlotte, with a background in the arts - who were drawn together through their shared passion for textiles and tailoring. This exciting design collaboration has produced a chic yet effortless holiday aesthetic that speaks to every woman, wherever she may be.